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We are continuously learning and staying up to date on trends.

Weekly Updates on Uptown Girl Media Knowledge.

The Uptown Girl Media Team conducts research on a daily basis and uses their findings in producing weekly blog posts, which are readily available and easy to understand. Our blog is a snapshot for our clients and potential clients to see why we do what we do and what makes us experts in our field. Us sharing our knowledge is an opportunity for our community to learn what is happening in the marketing world and how it impacts your insights… all while we create your content.

Top Typography

Sep 7, 2020

Written by Allison Herrera & Caroline Legrand Typography is great for when you’re watching videos in a public restroom or on a boring Zoom call where you’re piping in every now in then. But, successful typography keeps an audience captivated during a video. By using engaging fonts and effects, you can take your video game […]

All About Instagram Reels

Aug 31, 2020

Written by Allison Herrera This month, Instagram released a new feature in the U.S. called “Instagram Reels”. Instagram Reels is another opportunity for Instagram users to creatively express themselves on the platform, much like on TikTok, a rival app. Instagram Reels offers users a set of creative tools in creating fun, engaging short clips to […]

Thinking Outside The Box

Aug 24, 2020

Written by Caroline Legrand Edited by Allison Herrera Did you know that SmashBurger and WhatsApp were created during recessions? That’s right. Although we are social distancing right now, we do not need to stay inside the box (or the house) when it comes to our business. For most companies, the current circumstances are nothing like […]

Optimizing Instagram Video Content

Aug 21, 2020

Written by Caroline Legrand Edited by Allison Herrera VIDEO IS KING OF CONTENT. It was projected that this year, Facebook and Instagram will account for two thirds of social video ad spending. That two thirds is more than YouTube, Twitter and Snapchat combined! Almost all businesses (87%) are utilizing video for their advertisements and content, and thankfully, […]