We are continuously learning and staying up to date on trends.

Weekly Updates on Uptown Girl Media Knowledge.

The Uptown Girl Media Team conducts research on a daily basis and uses their findings in producing weekly blog posts, which are readily available and easy to understand. Our blog is a snapshot for our clients and potential clients to see why we do what we do and what makes us experts in our field. Us sharing our knowledge is an opportunity for our community to learn what is happening in the marketing world and how it impacts your insights… all while we create your content.

TikTok For Businesses

Feb 1, 2021

Written by Becca Miller Edited by Allison Herrera   Continuing our TikTok series this week, we’re diving into all things business-related. That’s right, TikTok has gone professional! The app is now giving small businesses the tools they need to grow their business.   Some of these business tools include: Success stories from small businesses New creative […]

TikTok’s Algorithm

Jan 18, 2021

Written by Allison Herrera Researched by Brittany Prats & Lily Donegan Welcome to the second blog post in our TikTok series! Today, we’re chatting about the TikTok algorithm. According to TikTok, “The system recommends content by ranking videos based on a combination of factors — starting from interests you express as a new user and […]

“Five ‘W’s” behind TikTok

Jan 12, 2021

Written by Allison Herrera Researched by Brittany Prats & Lily Donegan   Over these next few weeks, we’re diving into all things TikTok, & what it means for the marketing industry. But, first, we’re introducing a little background information on the app. Keep reading as we cover the “Five ‘W’s” behind TikTok – who, what, […]

New Year, New Digital Marketing Trends

Jan 5, 2021

Written by Allison Herrera Happy New Year, dolls! As we begin 2021, most of us are embracing the “new year, new me” slogan…& that also includes marketing tactics. As digital landscapes & outlets continue growing in features, advertising online is impacted by developments. Check out our four predictions below, along with what is here to stay […]

Supporting Small & Local Businesses During a Covid-Christmas Season

Dec 14, 2020

Written by Allison Herrera The countdown to Christmas is exciting for some but sometimes stressful for small business owners…especially during this time of year during our “new normal”. We love our local businesses, & are urging everyone to shop small this holiday season. But, here are ten ways you can support small businesses…FOR FREE! Follow […]