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Weekly Updates on Uptown Girl Media Knowledge.

The Uptown Girl Media Team conducts research on a daily basis and uses their findings in producing weekly blog posts, which are readily available and easy to understand. Our blog is a snapshot for our clients and potential clients to see why we do what we do and what makes us experts in our field. Us sharing our knowledge is an opportunity for our community to learn what is happening in the marketing world and how it impacts your insights… all while we create your content.

Customer Advocacy

Mar 29, 2021

Written by Anna Schutte Edited by Allison Herrera   Customer Advocacy: What is it, and why is it important?    In today’s world, there is no room for anything less than amazing customer support. Word of mouth remains the most common means of an endorsement. But, many companies overlook one helpful and effective thing: customer […]

Keyword Mapping

Mar 22, 2021

Written by Jamie Hanzo Edited by Allison Herrera If you’re anything like me, understanding how typing words in search engines magically gets you to the page you desire has always been too much for my brain to handle — cue Channing Tatum figuring out the science problem in 21 Jump Street. BUT, an article written […]

Revenge Shopping

Mar 15, 2021

Written by Allison Herrera Get in loser. We’re going shopping. CNN Business wrote an article back in February (click here & read it) on how TJ Maxx hopes customers will “revenge shop” in hopes of making up for business lost over the past year from Covid-19. TJX (TJX), the owner of discount chains TJ Maxx […]

Super Bowl Ads During A Pandemic

Feb 15, 2021

Written by Brittany Prats Edited by Allison Herrera This past year created a lot of uncertainty for marketers. Not knowing whether to create ads based on what’s going on in the world or whether to make something that can just take people’s minds off of everything for a minute, has become a real struggle for […]

Super Bowl LV

Feb 9, 2021

Written by Brittany Prats & Lily Donegan Edited by Allison Herrera Growing up, I always watched the Super Bowl – not because I was a football fan, but because I was a fan of the commercials. Every year, I would look forward to new commercials while re-watching my favorite from the year before. This year, […]